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Facilitation • Collaboration • Innovation

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Trailguide Consulting helps organizations achieve better business results through group collaboration

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double quotesThe PBS® system encompasses a wide variety of perspectives and needs. Brian Walker quickly grasped both the internal system and competitive issues. As a result, through his facilitation of key planning meetings, he has helped us not only identify effective marketing strategies, but also gain the system input and buy-in necessary to ensure our success.

— Vice President, Brand Management, PBS®

double quotesUnderstanding our target consumer has been critical to DK's continued success in the U.S. The series of Consumer Conversations that Brian designed and executed over the past three years has impacted our design, content, and marketing of DK's highly illustrated non-fiction titles. We reference our accumulated learning almost daily.

— Senior Vice President, DK Publishing

double quotesTrailguide Consulting acts as a catalyst to ensure the work we do for our clients consistently exceeds their expectations and delivers on our mission to challenge conventional wisdom and take marketing in new directions that are off the beaten path.

— Co-Founders, Deviate Marketing

double quotesThe water management marketplace is changing quickly, driven by many forces. Trailguide Consulting helped us consider the varied drivers of innovation in our market and then guided us in developing innovative solutions that have been successfully commercialized and exceeded our sales expectations.

— Chief Executive Officer, NDS

double quotesContinuing to expand Grey Goose® is a key priority for Bacardi. Brian helped us effectively bring the brand into our portfolio and then worked with us to help create energy for the brand worldwide, developing consumer and trade programs to fuel its growth. The result is that Grey Goose® has continued to grow in the U.S. and has been successfully rolled out to major markets around the world.

— Brand Director, Grey Goose®

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