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Facilitation • Collaboration • Innovation

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Trailguide Consulting helps organizations achieve better business results through group collaboration

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double quotesGatorade continues to maintain its leadership position in the sport beverage category by meeting consumer needs better than our competitors. Trailguide Consulting's process was efficient and effective and galvanized the organization around our innovation agenda.

— Marketing Director, Gatorade

double quotesThe PBS® system encompasses a wide variety of perspectives and needs. Brian Walker quickly grasped both the internal system and competitive issues. As a result, through his facilitation of key planning meetings, he has helped us not only identify effective marketing strategies, but also gain the system input and buy-in necessary to ensure our success.

— Vice President, Brand Management, PBS®

double quotesTrailguide Consulting acts as a catalyst to ensure the work we do for our clients consistently exceeds their expectations and delivers on our mission to challenge conventional wisdom and take marketing in new directions that are off the beaten path.

— Co-Founders, Deviate Marketing

double quotesWorking with Trailguide has helped us get the best—and most constructive—feedback from our international marketing heads, which our agencies use to then produce programs and materials that support their unique regional needs. Instead of sinking to the lowest common denominator, our marketing efforts get stronger each year, and so do our business results.

— Chief Marketing Officer, PepsiCo

double quotesUnderstanding our target consumer has been critical to DK's continued success in the U.S. The series of Consumer Conversations that Brian designed and executed over the past three years has impacted our design, content, and marketing of DK's highly illustrated non-fiction titles. We reference our accumulated learning almost daily.

— Senior Vice President, DK Publishing

double quotesThe water management marketplace is changing quickly, driven by many forces. Trailguide Consulting helped us consider the varied drivers of innovation in our market and then guided us in developing innovative solutions that have been successfully commercialized and exceeded our sales expectations.

— Chief Executive Officer, NDS

double quotesThe PBS® system encompasses a wide variety of perspectives and needs. Brian Walker quickly grasped both the internal system and competitive issues. As a result, through his facilitation of key planning meetings, he has helped us not only identify effective marketing strategies, but also gain the system input and buy-in necessary to ensure our success.

— Vice President, Brand Management, PBS®

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